Petsky Prunier brings clients a unique perspective on growth through its affiliation with Winterberry Group. This industry−focused strategic consulting firm helps advertising, marketing and digital media companies increase shareholder value with a focus on both strategic innovation and best practices. The powerful combination of market insight and operating expertise our consultants bring to each engagement has resulted in quantifiable results for nearly 200 clients over the past six years. Winterberry Group's services include:

Strategic Consulting

Corporate Strategy

With a set of solutions engineered specifically for the needs of advertising, marketing and digital media companies, we work in close collaboration with clients to help articulate core competencies, identify a range of strategic alternatives and build comprehensive, actionable growth plans that consider real-world market dynamics and the ever−changing needs of both marketers and consumers.

Market Intelligence

Winterberry Group maintains an extensive research agenda serving the advertising, marketing and digital media industries. Every year, our analysts conduct in-person, telephone and online interviews with thousands of service industry executives, high−profile marketers and other influencers−all with an eye on understanding the true drivers of current and future business opportunity in the markets we serve. Winterberry Group's research capabilities include:

  • Advertising and marketing spending breakdowns and forecasts
  • Competitive landscapes
  • Customer satisfaction studies
  • Emerging technology applications
  • Legislative ⁄ regulatory issue reviews
  • Service provider capability analyses
  • Sponsored issue advocacy ⁄ white paper publishing

Transaction Due Diligence Support

Winterberry Group brings its process discipline and industry expertise together in a set of offerings tailored specifically for the needs of private capital firms. Structured to meet the rigorous and time−sensitive demands of venture capital and private equity investors, our due diligence offerings support transactions that range from minority and growth equity investments to control recapitalizations and add-on acquisitions and reflect the span of our firm's research and strategic assessment capabilities:

  • Addressable customer marketplace analysis
  • Competitive landscapes
  • Corporate strategy validation
  • Customer satisfaction ⁄ feedback research
  • Management team assessment
  • Marketplace dynamics and prevalent trend analysis
  • Operational efficiency analysis
  • Post−investment strategic roadmapping
  • "SWOT" assessment of target company operations