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"We have been delighted to work on our M&A plans with Petsky Prunier over the last year and have been consistently impressed by their level of industry knowledge and excellent list of contacts."

Luke McKeever
Executive Vice President, Alterian
Home > White Papers

White Papers

As thought-leaders in our community, Petsky Prunier conducts ongoing proprietary research on marketing, information and digital media M&A and industry trends. Our white papers drill down and provide deep insights on topics of interest to industry executives.

2008


A Strategy for Savings: Postal Optimization and the Future of Direct Mail

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March 2008

Today's direct marketers stand at the crossroads of a two-pronged assault. From one side, the attack comes from postage rates and raw material costs, which are rising at a brisk pace, reflecting broader economic and geopolitical issues largely out of the marketer's control. From the opposing side, a barrage of falling consumer response rates has raised the economic stakes for all, intensifying pressure on the direct mail channel and demanding a departure from the "traditional" promotional approach in deference to targeted campaigns orchestrated only to those consumers most likely to buy.

Digital Marketing Services Transaction Activity: Transforming the Marketing Landscape

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February 2008

Whether you think it hyperbole or prophecy, Ballmer's perspective reinforces one truth: digital marketing services are in exceedingly high demand, simultaneously representing the single greatest execution challenge and pocket of opportunity throughout the entire marketing engagement.


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