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Patrick O’Rahilly
President & CEO, Aspen Marketing Services
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White Papers

As thought-leaders in our community, Petsky Prunier conducts ongoing proprietary research on marketing, information and digital media M&A and industry trends. Our white papers drill down and provide deep insights on topics of interest to industry executives.

2008


A Strategy for Savings: Postal Optimization and the Future of Direct Mail

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March 2008

Today's direct marketers stand at the crossroads of a two-pronged assault. From one side, the attack comes from postage rates and raw material costs, which are rising at a brisk pace, reflecting broader economic and geopolitical issues largely out of the marketer's control. From the opposing side, a barrage of falling consumer response rates has raised the economic stakes for all, intensifying pressure on the direct mail channel and demanding a departure from the "traditional" promotional approach in deference to targeted campaigns orchestrated only to those consumers most likely to buy.

Digital Marketing Services Transaction Activity: Transforming the Marketing Landscape

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February 2008

Whether you think it hyperbole or prophecy, Ballmer's perspective reinforces one truth: digital marketing services are in exceedingly high demand, simultaneously representing the single greatest execution challenge and pocket of opportunity throughout the entire marketing engagement.


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