About Us

Every Petsky Prunier engagement receives the highest level of attention from the senior members of our firm. Our leadership team includes a balance of accomplished former industry executives, experienced private equity investors, and career investment bankers. Together, we offer clients an unparalleled resource and distinguished track record of providing the highest standard of investment banking advice and strategic counsel.

Michael Petsky, Partner

Michael Petsky is recognized as one of the foremost experts on digital and mobile marketing, marketing service and data industry trends and strategies for maximizing shareholder value. He has more than 25 years of experience providing investment banking, strategic consulting, and industry intelligence services to interactive advertising, digital media and marketing, and related industry companies.

Prior to co-founding Petsky Prunier and its strategic consulting affiliate Winterberry Group, Mike was a managing director at Gruppo, Levey & Company, a boutique investment bank with a specialization in the catalog and marketing services industry M&A. In 1992, he founded Information Authorities, a competitive intelligence and industry research firm serving direct marketing companies. He sold that business to Gruppo, Levey in 1994. Previously, Mike held positions at the industry's largest trade group, the Direct Marketing Association, and Sequa Corp., a Fortune 200 aerospace company.

Mike has been a guest lecturer at New York University's Direct Marketing Program and has presented at numerous industry conferences.

Mike holds a B.S. from the State University of New York College at Fredonia and an M.B.A. in finance from Fordham University. Mike has served as part of the Direct Marketing Association’s Finance Committee and is on the Foundation Board of SUNY College at Fredonia. He is the chief compliance officer for Petsky Prunier Securities LLC.

Mike has originated, led, and co-led dozens of transactions over his career, including the following:

  • Sale of Cole Information Services to Brook Venture Partners
  • S&E Sponsorship Group to Dentsu Aegis Network
  • $160MM Sale of Datamyx to Deluxe Corp.
  • Sale of MultiAd to SGS International
  • Sale of Ariad Communications to High Road Capital Partners
  • Sale of Undercurrent to Quirky
  • Sale of WineAccess to Norwest Venture Partners
  • Sale of Social Media Link to From You Flowers
  • Envelopes.com's significant investment from TZP Group
  • Miles Partnership's recapitalization and growth financing led by Monroe Capital
  • Compact Information Systems' acquisition of ASL Marketing from DEFY Media
  • Sale of Welcome Wagon to Money Mailer
  • Compact Information Systems' acquisition of Avrick Direct
  • Sale of Branders.com to Bel USA
  • Sale of ClickSquared to Zeta Interactive
  • Sale of New Track Media to F+W Media
  • Sale of Engauge Marketing to Publicis Groupe
  • Sale of Slingo to RealNetworks
  • Sale of AccessVia to Perceptive Software, a unit of Lexmark International
  • Sale of Triad Retail Media to Rockbridge Growth Equity and Falcon Investment Advisors
  • Sale of Brant Screen Craft to Hammond, Kennedy, Whitney and Co.
  • Sale of avVenta Worldwide to Accenture
  • Sale of SkyMall to Direct Brands, Inc.
  • Sale of Red Aril to Hearst Corporation
  • Kinderhook’s Acquisition of Take 5 Solutions
  • Sale of MyThum Interactive to OLSON
  • Sale of MBS Insight to e-Dialog
  • Sale of Zustek to Investcorp
  • Sale of Infinata to The Financial Times
  • Sale of Motortopia to Beckett Media
  • Sale of Direct Impact to Halyard Capital
  • Merkle’s divestiture of mail operations to Direct Group
  • Sale of CPC Associates to Epsilon
  • Sale of Hinton Hill to Direct Group
  • V12 Group acquisition of Teramedia
  • Sale of Cohorts to IXI Corporation
  • MIVA’s divestiture of its PPC ad network to AdKnowledge
  • Sale of Spill.com to Hollywood.com
  • Sale of ICOM to The Loyalty Group
  • Advantex’s divestiture of Samplex
  • Sale of Credo Group to TRANZACT
  • Mailnet’s acquisition of Synapse Technology
  • Court Square Capital Partners acquisition of Mosaic
  • Sale of TenUnited to Halyard Capital
  • MailNet’s acquisition of Conclusive Strategies
  • Sale of Advanced Results Marketing to Mercury Media, a portfolio company of Eos Partners
  • Sale of InPulse Response Group to West Corporation
  • Sale of ICOM Information & Communications to the Loyalty Group a division of Alliance Data Systems
  • Sale of Bigfoot Interactive to Alliance Data Systems
  • Sale of MailSouth to New Mountain Capital
  • Sale of Triplex Direct Marketing to infoUSA
  • Divesture of Transcontinental’s Sodema division to SR. Teleperformance
  • Sale of Kramer Lead Marketing Group to Choicepoint
  • Sale of Direct Marketing Solutions Inc. to Alpine Investors
  • Sale of Yesmail to infoUSA
  • Sale of CC3 to Providence Equity
  • Acquisition of Novus List Marketing for L90
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