About Us

Every Petsky Prunier engagement receives the highest level of attention from the senior members of our firm. Our leadership team includes a balance of accomplished former industry executives, experienced private equity investors, and career investment bankers. Together, we offer clients an unparalleled resource and distinguished track record of providing the highest standard of investment banking advice and strategic counsel.

Matthew Kratter, Managing Director

Matthew Kratter’s background combines media, marketing, consumer, and technology industry and M&A expertise. Prior to joining Petsky Prunier in 2006, Matt successfully completed transactions with an aggregate deal value of over $10 billion, including public takeovers, corporate divestitures, and private and structured transactions. At the beginning of his career, Matt was an Analyst in the Media Group (TMT Investment Banking) at Merrill Lynch where he focused on cable television companies during a period of significant consolidation, as well as television and radio broadcasters and other media and entertainment companies. Later as an Associate at cross border-focused M&A firm, Rothschild, and as a Vice President in the M&A Group at Banc of America Securities, a significant focus of his transaction activity and advisory work was for branded consumer goods and retail companies, including notable names such as Luxottica, Energizer and Edgewell Personal Care, Henkel (including for its equity stakes in Ecolab, Clorox, and Dial), DSW, Fender, Lafite-Rothschild, Dean Foods, Hain-Celestial, and Ralcorp. In addition, Matt completed transactions in the automotive parts, steel, utilities, nuclear power, railroad, real estate and funeral home industries, and business services deals including the sale of the publicly-traded shares of Berlitz to Benesse of Japan, and the acquisition by KPMG of certain partnership assets and rights from Arthur Andersen.

Matt is a Management and Technology Program graduate of the University of Pennsylvania, holding two Bachelors degrees: an Applied Science degree in Systems Science & Engineering and an Economics degree with concentrations in Finance and Marketing from the Wharton School.

At Petsky Prunier, Matt takes great pride in identifying, executing, negotiating and successfully closing transactions for companies with attractive business models within our core focus areas of media/digital media, marketing/advertising, ecommerce/consumer & retail, and related technology. Selected transactions at Petsky Prunier include:

  • Pending combination of cogint, including its wholly-owned subsidiary Fluent, with BlueFocus International
  • Advised APCO Worldwide on its capital raise to support its buyout of outside minority shareholder
  • Sale of SpinMedia's SPIN, VIBE, Stereogum, and deathandtaxes to The Hollywood Reporter-Billboard Media Group and selected other assets of SpinMedia to CPXi
  • Sale of Ansira to Advent International
  • Sale of Triad Retail Media to WPP's Xaxis
  • Sale of Clarus Commerce, including freeshipping.com, by Norwest Venture Partners to Trivergance, Falcon Investment Advisors, and Landon Capital Partners
  • Sale by The Carlyle Group and H.I.G. Growth Partners of AdMore and REVShare to Cannella Response Television
  • Sale of Chaotic Moon by WME | IMG to Accenture
  • Sale of WineAccess to Norwest Venture Partners
  • Advisory services to Wireless Idea in connection with the liquidation of its subscriber base to Terra Networks, part of Telefonica
  • Sale of DDC Advocacy, the leader in data-driven advocacy campaigns, to Omnicom's DAS Group of Companies
  • Sale of QualityHealth to Sharecare
  • TRANZACT's majority investment from White Mountains Insurance Group
  • Miles Partnership's recapitalization and growth financing led by Monroe Capital
  • Sale of ClickSquared to Zeta Interactive
  • Sale by BV Investment Partners of New Track Media to F+W Media
  • Sale of Slingo to RealNetworks
  • Brand Networks $68MM minority investment from AEA Investors
  • Sale by River North Group of Marketing Drive and WELD Media to Match Marketing Group
  • Sale of Triad Retail Media to Rockbridge Growth Equity and Falcon Investment Advisors
  • Sale of Buysight to AOL
  • Sale by TZP Group of avVenta Worldwide to Accenture
  • Sale of mediaFORGE to Rakuten LinkShare
  • LifeStreet Media’s $66MM majority investment from Nautic Partners
  • Sale of AdCloud GmbH to Deutsche Post
  • Sale of ClearSaleing to eBay
  • Sale of FetchBack to eBay
  • Sale of Hydra to Adknowledge
  • Sale of Pareto Corporation to The Riverside Company
  • Advisory services to MIVA in connection with unsolicited cash offers by Blinkx
  • Sale by MIVA of its pay-per-click ad network to AdKnowledge
  • Sale by MIVA of Spill.com to Hollywood.com
  • Sale by Carlson Companies of Carlson Marketing to Groupe Aeroplan (Aimia)
  • Advisory services to Interactive Prospect Targeting Holdings (UK) regarding potential takeover talks
  • Sale of Target Analysis Group and Target Software to Blackbaud
  • Sale of Cohorts to IXI Corporation (Equifax)

Matt is responsible for staffing of the Firm’s Directors and Vice Presidents. He holds a General Securities Principal registration with FINRA (Series 24). Matt has collaborated with faculty at Columbia University Business School on research involving Investment Banking Fairness Opinions.

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