About Us

Every CG Petsky Prunier engagement receives the highest level of attention from the senior members of our firm. Our leadership team includes a balance of accomplished former industry executives, experienced private equity investors, and career investment bankers. Together, we offer clients an unparalleled resource and distinguished track record of providing the highest standard of investment banking advice and strategic counsel.

Matthew Kratter, Managing Director

Matthew Kratter is a core senior member of Canaccord Genuity’s Tech, Media, Marketing and Information Services Group, based in New York, having joined upon the 2019 merger with Petsky Prunier where he was a senior tenured member for over a decade. Matt’s M&A, growth equity, and public markets transaction activity is focused among the media, marketing, ecommerce, technology, data / information and selected business services industries and most frequently focuses on tech, services, media and product companies with Business to Consumer (B2C) or Business to Business to Consumer (B2B2C) business models.

Prior to joining CG Petsky Prunier, Matt successfully completed transactions with an aggregate deal value of over $10 billion, including public takeovers, corporate divestitures, and private and structured transactions. At the beginning of his career, Matt was an Analyst in the Media Group (TMT Investment Banking) at Merrill Lynch where he focused on cable television companies during a period of significant consolidation, as well as television and radio broadcasters and other media and entertainment companies. Later as an Associate at cross border-focused M&A firm, Rothschild, and as a Vice President in the M&A Group at Banc of America Securities, a significant focus of his transaction activity and advisory work was for branded consumer goods and retail companies, including notable names such as Luxottica, Energizer and Edgewell Personal Care, Henkel (including for its equity stakes in Ecolab, Clorox, and Dial), DSW, Fender, Lafite-Rothschild, Dean Foods, Hain-Celestial, and Ralcorp. In addition, Matt completed transactions in the automotive parts, steel, utilities, nuclear power, railroad, real estate and funeral home industries, and business services deals including the sale of the publicly-traded shares of Berlitz to Benesse of Japan, and the acquisition by KPMG of certain partnership assets and rights from Arthur Andersen.

Matt is a Management and Technology Program graduate of the University of Pennsylvania, holding two Bachelors degrees: an Applied Science degree in Systems Science & Engineering and an Economics degree with concentrations in Finance and Marketing from the Wharton School.

At CG Petsky Prunier, Matt is responsible for identifying, executing, negotiating and successfully closing transactions for companies with attractive growth business models within our core focus areas of media/digital media, marketing/advertising, ecommerce/consumer & retail, and related technology and services. Matt serves as Vice Chair of Canaccord Genuity’s U.S. Fairness Opinion Review Committee. He has been involved with published research with faculty at Columbia Business School on investment banking fairness opinions.

Matt holds a General Securities Principal registration with FINRA (Series 24) in addition to his Representative (Series 7) and State Law (Series 63) registrations.

Selected transactions at CG Petsky Prunier include:

  • Advised Apptentive on its sale to Alchemer
  • Advised LS Direct on its growth investment from LLR Partners
  • Advised a digital media company on the management buyout of one of its divisions
  • Advised PadSquad on its Significant Growth Investment from Star Mountain Capital
  • Advised Brandshare on its Sale to Advantage Solutions
  • Advised What If Media on its Significant Investment from Abry Partners
  • Advised Acorn Influence on its Sale to New Engen
  • Advisor to AdTheorent on its Business Combination with MCAP Acquisition Corp. and Supports Transaction as Joint PIPE Placement Agent
  • Advised H Code on its Investment from Falfurrias Capital Partners
  • Advised Trailer Park on its Growth Investment from Erie Street and Origami Capital Partners
  • Advised Court Square on its Significant Investment in Connatix
  • Advised Kitewheel on its sale to CSG
  • Advised PulsePoint on its sale to Internet Brands
  • Advised Stack Commerce on its Sale to TPG
  • You.i TV on its Sale to WarnerMedia, a Subsidiary of AT&T Inc.
  • Advised Tinuiti on its investment from New Mountain Capital
  • Advised Amper Music on its Sale to Shutterstock
  • Advised Tactics Boardshop on the Sale of a Majority Stake to TSI Holdings
  • Advised 4Cite Marketing on Its Sale to Merkle, Part of Dentsu Aegis Network
  • Acquisition by Perion Network Ltd. of ContentIQ.
  • Backstage's significant investment from Ridgemont Equity Partners
  • Sale of Periscope to Quad/Graphics
  • Sale of Jun Group to Advantage Solutions
  • Advised APCO Worldwide on its anti-dilutive capital raise to support its buyout of outside minority shareholder
  • Sale of SpinMedia's SPIN, VIBE, Stereogum, and deathandtaxes to The Hollywood Reporter-Billboard Media Group and selected other assets of SpinMedia to CPXi
  • Sale of Ansira to Advent International
  • Sale of Triad Retail Media to WPP's Xaxis
  • Sale of Clarus Commerce, including freeshipping.com, by Norwest Venture Partners to Trivergance, Falcon Investment Advisors, and Landon Capital Partners
  • Sale by The Carlyle Group and H.I.G. Growth Partners of AdMore and REVShare to Cannella Response Television
  • Sale of Chaotic Moon by WME | IMG to Accenture
  • Sale of WineAccess to Norwest Venture Partners
  • Advisory services to Wireless Idea in connection with the liquidation of its subscriber base to Terra Networks, part of Telefonica
  • Sale of DDC Advocacy, the leader in data-driven advocacy campaigns, to Omnicom's DAS Group of Companies
  • Sale of QualityHealth to Sharecare
  • TRANZACT's majority investment from White Mountains Insurance Group
  • Miles Partnership's recapitalization and growth financing led by Monroe Capital
  • Sale of ClickSquared to Zeta Interactive
  • Sale by BV Investment Partners of New Track Media to F+W Media
  • Sale of Slingo to RealNetworks
  • Brand Networks $68MM minority investment from AEA Investors
  • Sale by River North Group of Marketing Drive and WELD Media to Match Marketing Group
  • Sale of Triad Retail Media to Rockbridge Growth Equity and Falcon Investment Advisors
  • Sale of Buysight to AOL
  • Sale by TZP Group of avVenta Worldwide to Accenture
  • Sale of mediaFORGE to Rakuten LinkShare
  • LifeStreet Media’s $66MM majority investment from Nautic Partners
  • Sale of AdCloud GmbH to Deutsche Post
  • Sale of ClearSaleing to eBay
  • Sale of FetchBack to eBay
  • Sale of Hydra to Adknowledge
  • Sale of Pareto Corporation to The Riverside Company
  • Advisory services to MIVA in connection with unsolicited cash offers by Blinkx
  • Sale by MIVA of its pay-per-click ad network to AdKnowledge
  • Sale by MIVA of Spill.com to Hollywood.com
  • Sale by Carlson Companies of Carlson Marketing to Groupe Aeroplan (Aimia)
  • Advisory services to Interactive Prospect Targeting Holdings (UK) regarding potential takeover talks
  • Sale of Target Analysis Group and Target Software to Blackbaud
  • Sale of Cohorts to IXI Corporation (Equifax)
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